PPC Marketing and Google Adwords Marketing
Though Online Marketing and Search Engine Optimization techniques number in the hundreds; they can generally be divided into two very basic categories: paid and unpaid. Unpaid or Organic SEO relies heavily on lots of relevant content, On-Page Optimization and a certain measure of patience. Paid Online Marketing like PPC, on the other hand, can have measurable results almost instantaneously, while potentially increasing your exposure on search engines and across millions of websites.
PPC Search Engine Marketing & Cost Per Click Advertising
Pay Per Click (PPC) advertising is a method of paid Search Engine Marketing (SEM) wherein marketers bid to have their business featured by a search engine. PPC ads can appear in the highly visible Sponsored Links section of a search engine, or on one of the engines “affiliate websites.”
With PPC, business owners will bid on specific keywords they have deemed most relevant. When consumers enter your keywords in their search engine query, your business ad may be featured alongside the search results or on one of thousands of affiliated sites.
Pay Per Click Affiliate Marketing
PPC affiliate programs offer revenue percentages to affiliated partner sites. These websites provide “purchase opportunities” by displaying sponsored advertisements where your clients are already surfing. As with their appearance on search engines, PPC ads on affiliate sites act as a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations on the basic PPC model include banner exchange and revenue sharing programs.
Because you’re targeting specific keywords, PPC can be particularly effective as you will be marketing to audiences who’ve already expressed an interest in the products or services offered by your business. Based on your keywords, search engines and affiliates utilize contextual targeting technology to determine whether to display your ad.
Google AdWords is the most popular PPC provider and Google’s main source of revenue. Adwords offers targeted advertising for text, banner and rich-media ads. In Adwords, image ads are generally displayed in one of a number of standard sizes while text ads are limited to 95 characters and specific formatting (specifically one headline consisting of 25 characters and two additional text lines consisting of 35 characters each.) This standardization ensures a measure of equal opportunity; but it takes a PPC expert to determine how to best utilize this limited space to generate leads or compel potential clients to click an ad to learn more.
This is a good place to talk about Landing Pages, as they’ll become an essential aspect to any well-rounded PPC campaign. PPC ads generally compel potential clients to click their ad with persuasive calls to action – but getting them to click an ad is only half the battle. Good PPC advertisers must also know how to retain clients once you’ve directed them to your site.
That’s where a singularly focused, highly persuasive Landing Page (sometimes known as a “lead capture page” or a “sales page”) can really make a difference. The main goal of a Landing Page is to convert site visitors into leads or direct sales with targeted information and calls to action.
Pay per Click Pros & Cons
As with any Online Marketing Strategy, there are a number of factors to consider when determining whether PPC advertising is right for your business. Unlike Organic SEO, Pay per Click advertising does require an ongoing advertising budget and a willingness to bid on placement that’s not necessarily guaranteed.
However, also unlike Organic SEO, with PPC advertising it is possible to see measureable traffic increases almost instantaneously. Additionally, when coupled with affiliate marketing initiatives, PPC platforms like AdWords can exponentially increase a website’s exposure by displaying advertisements on thousands of relevant affiliated websites.
Professional PPC Marketing and Cost per Click Analysis
Effective PPC Marketing requires a sophisticated understanding of Online Marketing and advertising. PPC marketers must perform extensive keyword research to determine which keywords to bid on, relative to competition, for the term and budget. They must also have a deep understanding of Online Marketing and the art of lead-capture.
Online, advertisers have mere seconds (and just 95 characters) to attract the attention of potential clients. Without effective and highly specific marketing techniques these precious few characters (and their advertising budget) could go to waste. That is why it is essential to work with an SEM Company with expertise in Pay Per Click advertising and Cost per Click Analysis.
Level9Solutions PPC Services
If you would like more information about SEM, PPC or Cost Per Click Advertising, or if you would like to request Professional PPC Services, contact Level9Solutions today. We provide affordable, comprehensive SEM and PPC services with ongoing maintenance and support. We are Google Adwords Partner with experts with years of experience in search marketing and Website Development. Level9Solutions is your one stop shop for all things web marketing.
Don’t wait, contact our expert SEO Consultants for PPC services today and start generating leads tomorrow!